The 4th and final quarter of the year brings us an exciting bundle of trends that are changing the way we design spaces for retail, food, hospitality, and workspaces. (Did you miss our 3rd quarter trends? Check them out here)
Here are the latest trends and must-see locations we found this quarter:
Brand Extensions | Brands that have typically been classified in a limited way or with a more singular focus are branching out to bring their brand experience to life in new and sometimes unexpected channels. Take for example Shinola and The Doghouse Hotel who are both lifestyle brands who have expanded into the hospitality space.
Authentically Adaptive | Adaptive reuse of materials and existing structures offers a means of achieving a sustainable design with the added benefit of inherent character and authenticity. The juxtaposition of old and new creates opportunities to explore new dialogues of form and texture to produce memorable experiences.
Redefined Luxury | Consumers are taking a hard look at their definition of luxury, and brands are reflecting a more refined, stripped back version that focuses on less waste and formality. As the economy has rebounded, consumers are more comfortable paying higher prices for goods and services, but a renewed focus on sustainability also means they’re more concerned with the wastefulness that often comes with traditional luxury.
Expanded Wellness | The definition of “health” and “wellness” continues to expand for consumers and brands alike, from experiences that have taken a more holistic approach to the products they offer, to a focus on well-considered natural elements and exposure to the outdoors, even while inside – especially important when you consider that employees rate “exposure to natural light” and “views of the outdoors” as the most important aspect of their working environment.
MUST SEE LOCATIONS
- Lively (NYC)
- The Drug Store x Dirty Lemon (NYC)
- Eileen Fisher (NYC)
- Batch (San Francisco, CA)
- Zippin (San Francisco, CA)
- Birchbox x Walgreens (Various)
- The Software House Office (Poland)
- Union Way (Portland, OR)
- Ningbo Historic Museum (China)
- GSC Studio (Brazil)