One of the standout shops I encountered while visiting across the pond was Eleven Paris. Their store design is youthful and edgy with playful, bold details that mimic the brands clothing. The environment envelops guests in a neutral off-white on gray palette and features muted wood floors and distressed finishes. White washed wood fixtures contrast the raw metal hang bars to communicate an artful, unfinished look that projects the brands effortless approach to cool. Exposed pendant lights hang whimsically throughout the center of the boutique and bring focus to the apparel, including the clever ‘life is a joke’ mustache t-shirt collection. What inspires me most about the environment is the way the design effectively fashions a refined experience for and seemingly by its target customer via a D.I.Y. (un) designed aesthetic.